What topics should be focused on more, and what's best to leave behind? Mediator answers the questions editors face using the power of numbers.
The Topics dashboard helps to:
Find out:
which topics are most interesting and engaging to readers.
Assess:
which topics get more views, what gets people sharing, and what brings in the most readers from social media.
See:
how reader interests change over time, what they're reading today, and what was on top in the past.
Compare:
which articles are read more often on desktop or mobile.
Allocate:
resources to explore what brings in engaged readers, not just views.
How does it workChoose
a topic, period and a type of device (desktop or mobile).
You'll see
— The list of articles on the chosen topic.
— The number of views for each article.
— The percent of visitors who scrolled to the end and converted into readers.
— How long readers spent on an article.
— Virality: shares on social media and their click-throughs.
